For the past three months, I’ve been working on creating my website. That kept me really occupied because this time, I decided to host my blog on a content management system (CMS). It wasn’t as easy as I thought because:
1. I didn’t know where to start
2. I don’t know how to even setup a basic web page
3. My domain name expired right in the middle of the testing phase
I didn’t need to do the technical setup but I was in charge of the design and user experience. Turns out, testing is so important, especially doing it for the first time. I definitely missed out on so many things.
Here’s why I went through all the trouble
I’ve been blogging on-and-off for many years without creating actual content. It was mostly college rants. But I did buy the domain aliciachrissy.com 2 years back, because, you know, I might start actual blogging “one day”. And then I forgot about it.
Until I entered my new work place and begin learning some kick ass digital marketing techniques. Life was moving so fast. I was traveling, changing jobs, going places, meeting people and I wasn’t remembering any of these.
So, I thought, why not put the domain name that I bought back in 2015 to work?
I want to share the work-life chemistry, the travels, aspirations, my (vain) style and what it’s like growing up after college.
I’m not doing this alone. I have help especially on the backend; my role is to focus on the content.
I’ll admit, juggling between a full-time job and having a personal project that you are itching to finish is tough. There are times when I want to spend more time with my project and other times, I want to throw it out the window.
But I kept going because,
#1 It’s soooo motivating
When I entered the working class, I did not enjoy it at all. Of course, having an inflated bank account every end of the month kept me perked but I didn’t have a goal. Now was driving me to push myself.
I was one of those who graduated college with no plan. I had a degree in a field I had no interest in (ahem, information technology) and had no idea what this degree was worth. I was drawn into the “92% of our students are employed upon graduation” tagline of the college.
They were right, I was one of the 92% who got a job upon graduation.
But I was lost.
I sat at my first office desk on my first day of work and asked myself, “Now what?”
I didn’t want to be in the “wakeup-work-eat-sleep-repeat” cycle.
I decided I needed to work on something personal to make my life more productive. I wanted to apply what I’ve gained from work into my personal life. This gave me good reason to go through peak hour traffic, long working hours and tight office rules.
Working on my own content and seeing my web page grow from just a concept to actually realizing that, fuck, it’s live now, this is it. That feeling is incredible and extremely motivating to carry out future side hustles.
#2 I can only learn so much from my full-time job
I’m in the digital marketing field and I create marketing content almost every day. What I’ve learnt on the job has been immense but sometimes, there are certain areas you don’t get to touch. It could be because it’s not relevant to your industry or not within the marketing strategy.
For example, I don’t work with a content management system (CMS) because the company doesn’t use one. But knowing how to use a CMS is needed if you are managing your own web page and pushing content through it.
That’s why the best part about being in this field is the relevance. I can take the strategy anywhere within the digital sphere to experiment.
Whether it’s through social media, email marketing or managing your web page; the possibilities are endless.
And I want to try as many as I can.
#3 There are no rules
When you’re creating content, despite your best efforts, some content just doesn’t make the cut. It might not align with your company’s vision or it’s not up to par with company standard.
That doesn’t mean it’s terrible content. It’s just not in the right place for the right audience.
In a personal website, you can do anything, anywhere, anytime and find out what really works for you. I’m at the stage where I need and should be experimenting with anything and everything. I felt that it was a waste to not apply what I learnt at work on myself and bring that out more.
The work place will always have SOPs and tried and tested methods that already work and given priority over experiments from a half-baked potato.
But your blog, your rules.
You are in charge with quality output. You make the major decisions, what your product is, who your target audience are and how you sell your pitch.
You are directly responsible for every delay, every outcome and every direction your ship is heading.
The stage is all yours. It’s only you and your audience now.
Scarily exciting, isn’t it?